Winter's Guide: Why does this small plaid scarf set off a trend ring?

This winter, you can always see it walking on the streets-whether it is an urban white-collar worker, a fashion blogger or a trendy youth, almost everyone is wearing a simple but not simple cashmere scarf. It does not have a grandiose logo, but it captures countless critical eyes with its classic "small grid" pattern.

This design language, which perfectly combines British retro texture with contemporary minimalism, not only retains the aesthetic essence of historical precipitation, but also meets the needs of modern people for capable and neat lines. What's more, it can naturally integrate into the image construction of all kinds of professionals in the urban jungle, and become the key to improve the overall exquisiteness of look.

from the star airport street on the microblog search list to the case of the transformation of plain people in the short video of trembles, the label "star with the same style" quickly ignited the public's interest. the topic of this scarf on social platforms continues to rise, which has become a cultural phenomenon that cannot be ignored this winter.

Texture Talk: Touchable Warmth Invisible Cost Input

You're wrong if you think this is just a popular accessory that wins by looks. Only after the real touch will understand what is meant by "exquisite touch", delicate baby skin-like touch from the use of international certification of environmentally friendly dyes for deep penetration of the finished fiber.

different from ordinary chemical fiber products, which are prone to the problem of electrostatic adsorption of dust, this series of scarves use exclusive double-sided encryption weaving technology to form a natural thermal insulation barrier, which can still maintain a stable state of body surface microclimate even in an environment of minus ten degrees celsius. More importantly, after repeated tests to verify its washing and wear resistance far exceeds the standard value of similar products, and it still maintains its original shape without deformation and pilling after frequent cleaning.

every inch of warp and weft weaving embodies the craftsmanship crystallization accumulated by craftsmen for decades of experience. even the corners are seamlessly connected without hidden dangers of thread ends, showing the exquisite workmanship standard of high-end clothing.

scene omnipotent king: tacit partner from small suit to down jacket

It is not difficult to turn this seemingly ordinary rectangular fabric into a variety of effects. The key is to master the correct way of wearing it. For example, when you put on a gray three-piece suit with a slim fit and cut, matching it with a small square pattern scarf with alternating shades can make the whole person exude elegant and calm atmosphere without losing vitality. If you change into an outdoor dress of charge clothes and jeans, you can create casual fashionable highlights by wrapping around your neck twice and tying a loose knot at will.

even if the most basic black turtleneck sweater is a conservative combination like a wool coat, as long as the scarf is used for embellishment, it can also achieve the finishing touch effect. Multi-level stacking technique can not only increase the sense of visual volume but also modify the contour lines of the face to achieve unexpected face-lifting effect!

The Testimony of the Other: The Truth or Dare of the First Tips

in order to obtain first-hand user evaluation information, we specially went to a large shopping center to set up a temporary experience area to invite past customers to try it on site and record feedback. "In the past, my mother always forced me to wear the old-fashioned wool scarf with bright colors and traces of hand-made stitches. It was a shame to death, but now this one is completely different, both in texture and appearance, and it is in line with my aesthetic orientation!" A young IT practitioner expressed excitement.

another interviewee engaged in the fitness industry showed his usual habit of wrapping his neck and resting after training: "many people think that sports boys are not suitable for taking the literary and youth route. in fact, they can have both masculine beauty and literary temperament as long as they choose the right single product." In addition, there are also professional salespeople from the northeast region who have been commuting to and from indoor and outdoor offices for a long time. They strongly recommend that even in extreme cases of hot and cold switching, there will be no sweaty, sticky and uncomfortable reaction, which is very suitable for professional people who often need to travel outside.

Invest in a classic item that won't go out of date

instead of following the trend of buying seasonal new styles every year, which makes the wardrobe full of indigestible clothes, it is better to choose a few good basic things that can stand the test of time. According to the brand background statistics, the repurchase rate has reached more than 78% in the past five years, and many of them have repeated orders for three consecutive years. The distribution of customer groups across 18-60 age groups proves its wide applicability and universal acceptance.

in addition to regular the purpose of keeping out the cold in winter, smart buyers will also try to apply it to the spring and autumn seasons when the temperature difference between morning and evening is large, or it can be used as a photo prop to help create a specific atmosphere, or even some people use it to decorate furniture corners to give space more life interest. thus, the potential is far more than the surface.

so don't hesitate to start with the gentle color that belongs to you! I believe that with the passage of time, you will feel more and more the extraordinary charm brought by this seemingly ordinary but revealing work.